Important Factors to Consider in Packaging


There are several important factors to consider in packaging. These include the functions of packaging, materials used, cost, and appealingness test. Read on to learn more about the different types of packaging. Packaging is an important part of a product’s marketing strategy. It must be appealing to potential consumers, as well as functional. Below are some of the factors to consider when packaging a product. Listed below are some examples of appealing packaging. All of them should be considered before designing a product packaging.

Functions of packaging

In today’s world, packaging plays a vital role in a company’s marketing strategy. In addition to protecting a product and keeping it fresh, packaging is also used as a measuring device. For instance, vegetable oil in different packages contains different weights. Packaging has become a marketing tool because it can convey messages to consumers, and these messages stay on the package until they are needed. This makes it easy for companies to promote a particular product or service through its packaging.

The most common function of packaging is protection. It protects its contents from external attack and prevents contamination. It also prevents spillage, dust, and odors from leaking from the product. Its other functions include promoting international trade and preventing adulteration. Packaging is the basis for branded goods, consumer protection, and product liability. However, this list is not exhaustive. A package’s other functions, such as its re-use, are often overlooked.

Materials used in packaging

Paper is the most common material used for packaging products. It is lightweight, protects the product, and is inexpensive to transport. White paperboard is recyclable; brown paperboard is harder to recycle. Paper that has a coating needs to be separated from the coating to be recycled. Dyed paper is not recyclable because it needs to be bleached before it can be reused. Coated paper is usually made of a polymer that is used to make the packaging glossy and protect the ink.

Another common material used in packaging is stretch film. Most companies cover their products with stretch film before shipping. Stretch film helps protect the product from damage and keeps it clean during shipping. Stretch films are available in several varieties, including hand-stretch, machine-stretch, and color-stretch. Some companies even use stretch film with no cling, which prevents it from sticking to the goods. While plastic is the most common material used for packaging, paper or cardboard are preferred by premium consumers for food products.

Cost of packaging

The per-unit cost of packaging materials can vary widely. In most cases, it takes a significant amount of inventory to break even. However, there are many ways to reduce the overall cost of packaging. One of the most effective strategies is to purchase materials in bulk. If your business has a large volume of products, buying in bulk will save you money. If you do not need that much inventory, you can order larger quantities and store them until you need them.

Several factors contribute to the cost of packaging. A new style of packaging may require some changes to the production process. Whether the changes are minor or substantial, the company should weigh the costs of the new packaging against the benefits. For example, the new packaging may require a change in the equipment used to produce existing products. Another factor to consider is if the changes will require additional racks or control units. In addition, companies should consider how much they need to buy in order to store the materials that will be used in the new packaging.

Appealing test for product packaging

Often, pack tests aren’t about radical changes. Instead, they are done to tap into evolving trends and to stay relevant to regular buyers. If a product has been around for years, it may be time for a makeover to tap into trends in health or the environment. Regardless of the reason, it’s important to test both existing and new pack designs. There are a number of ways to conduct an appealing test for product packaging.