There are many reasons to use colorful packaging, but the most common are to improve the value of the product, protect it from damage, and communicate the brand’s identity. In addition to these obvious reasons, packaging can also provide nutritional information. Read on to learn more about the benefits of color-coded packaging. It can increase the chances of a sale. Listed below are three other reasons to use colorful packaging. All of these benefits make packaging an important marketing tool.
Colorful packaging enhances value
In fact, recent studies suggest that packaging with unusual or vibrant colors can boost brand value. Colourful packages create a positive brand image by stimulating interest in the product and influencing consumer attitudes. A study by ProCarton revealed that the average consumer makes 45 touches with a product. Such frequent interactions are crucial for product marketing success. Therefore, it is imperative to consider the effects of colour on consumer behavior. Here are some ways to create value through packaging design:
When choosing colors for packaging, keep the intended subliminal message in mind. Think about the demographics of your target market and its culture before settling on a color palette. It’s also important to consider which market your packaging is aimed at, such as the young and the old. Bright colors will attract children, while softer shades of green are preferred by older consumers. This way, you can portray your product as healthy or attractive, while at the same time creating an emotional connection with your target market.
Protects product from damage
The purpose of packaging is to prevent damage to your product while transporting it. Especially for delicate products like fruits and vegetables, it is essential to use a rigid package. Besides, packaging protects the product from factors such as temperature, humidity, sunlight, and air. In addition, it prevents access of insects, bacteria, and microorganisms to the product. In addition, it keeps the product intact and prevents odor transmission.
Despite the importance of protective packaging, some protective products are more expensive than others. High-end products usually warrant higher-quality packaging. For less expensive products, a low-cost, basic packaging may be sufficient. Another factor that affects packaging is the sales channel. Different types of packaging are needed for products shipped directly to consumers and products sold through brick-and-mortar retail stores. However, it is always better to invest in high-quality packaging.
While packaging protects the product from damage, it is important to consider the design and aesthetics of the packaging. The most effective protective packaging protects the product from damage, while at the same time ensuring that it is not damaged during transit. Moreover, it saves the business money and the customer’s trust. The best way to protect your product from damage is to choose flexible packaging. Listed below are some examples of protective packaging.
Physical protection: physical barriers shield food from shock and vibration. Most of these barriers are made of corrugated materials or paperboard that can withstand impact, abrasions, and crushing. Such materials are commonly used for shipping containers and packaging delicate foods. Physical protection also protects consumers from injury. Child-resistant closures prevent access to potentially harmful products. Additionally, plastic packaging has greatly reduced the danger of breakable glass.
Protective packaging materials: Among the most common types of protective packaging, corrugated cardboard is the most common and best. It is designed to protect fragile items from damage. It also features packaging inserts like air pillows and corner blocks. These materials cushion the products and prevent them from breaking during shipping. They can be used without adhesives. A few other types of packaging materials are available. These materials are essential for protecting your product and keeping it safe.
Communicates brand identity
Whether a product is designed for beauty or health, the packaging is important in communicating brand identity. The packaging should represent the leadership of the product. This can range from a sleek health & beauty package to a utilitarian chemical drum. Choosing high-quality printing and a distinctive design can help engage users and separate brands in a crowded market. In the long run, packaging can make or break a brand’s success.
Consumers associate a brand’s image with the product’s packaging. The packaging should distinguish the product from competitors, but this can be difficult in a world where similar products appear. Instead of focusing solely on the visual aspects of a product, brands should focus on its brand message and the way it is communicated. Packaging also helps to strengthen the brand-consumer relationship. Packaging also plays a role in entertainment. Consumers often spend time in stores looking for the brand they want.
Provides nutritional information
Food labels provide a wealth of information to consumers when choosing the foods that are right for them. For example, nutritional labels are available on most pre-packaged foods, providing information on calories, fat, saturates, carbohydrates, salt, and energy. These labels are provided in kilojoules and grams, and some food manufacturers highlight the presence of sugars, salt, or sodium on their products. In addition to providing this information, nutrition labels are an essential tool for calorie counting, and can help individuals choose the right foods.
The PDP is the portion of the label that is most likely to be viewed by consumers when they purchase a product. It must clearly indicate the Net quantity of the product’s contents in U.S. and metric units, in legible type and on a line parallel to the base of the package. In addition, the quantity of contents statement must contain qualifying terms, such as sodium, fat, or cholesterol. Nutritional information is also required on the information panel, which is located next to the PDP.
Food manufacturers are required by law to list all ingredients on the packaging of their products. Listed ingredients are listed in descending order of weight and nutrient content. The ingredient list is useful for people who have food sensitivities. In addition, many manufacturers offer a toll-free number for consumers to contact them with questions about a particular product. Alternatively, stores may list nutrients on raw foods voluntarily. For example, stores may display nutritional information on 20 commonly eaten raw foods.