Top 3 SEO Basics You Need to Know

The backbone of successful SEO is the proper selection of keywords. Keywords help to describe the entire concept or subject on which your website is based. This in turn will determine the content that you use on your site. As a result, a proper selection of keywords is vital to your website’s success. In order to do this properly, there are some essential guidelines to follow in selecting your keywords.


A sound SEO plan always relies on correct keyword research: To know the right words and phrases of potential searchers, Evaluate which keywords to specialize, and Gauge need for your particular products. Market research is basically the basis of all SEO promotion. It refers to what consumers need and how to find it. Once you understand the needs of your targeted market, you will be able to select the most appropriate keywords and create an optimized website to achieve top rankings in all major search engines.

There are several ways to analyze the popularity of keywords. Keyword popularity is measured by the Google Page Rank, also known as PR. The higher the PR of a website, the more popular it is, proving its worth to the searching public. Having a high-ranking webpage attracts more traffic, leading to better search engine rankings, as well as, increased sales.

In seo strategy, title tags, meta description, and keywords are critical components that determine the ranking of a website. A poor choice of these elements can spell doom for your website’s SEO efforts. For instance, a poor choice of title tag can put off the hungry search engine spiders and penalize your website. Likewise, the wrong use of keywords can lead to spam-related penalties. These penalties can last for a few months and greatly affect the SERPs.

Meta descriptions are the second crucial component of seo strategy. Meta descriptions, or meta tags as they are commonly called, are crucial in determining the SERPs and the content’s relevancy. Without the proper keywords, meta descriptions are rendered useless, as they are not read by the search engines. Moreover, meta descriptions are crucial in creating rich content that can be found easily by the engines. Without these tags, the search engines cannot read the relevant keywords and do not give them any importance.

Last but not least, in order to optimize your website, ensure the appropriate use of title tags and keywords. Title tags should be used to indicate the nature of the page. Keywords should be used consistently throughout the page to optimize search engine rankings. It is important to have a list of keywords or keyword phrases that are regularly used by your target audience, in order to eliminate the need to re-insert keywords or keyword phrases from your code. The proper use of keywords will significantly improve the performance of your site in SERPs.

In the final analysis, proper seo strategy means using strategies and tactics to make sure that your web pages are indexed by the search engines. This is done through a process known as crawl checking. In essence, this process seeks to determine whether or not the text on your web pages is up-to-date. If the texts on your web pages are not updated, it is likely that your pages may be omitted from the indexing lists. The best way to keep your web pages safe from being rejected by the search engine is through consistent crawl checking.

As a conclusion, SEO strategy is vital to the success of every online business. However, it is important that you employ a diverse approach to achieve the best results possible. It is best to implement an SEO strategy that includes on-page and off-page SEO. While on-page optimization is beneficial for getting higher SERPs, off-page SEO can help your website get more traffic and organic links. Ultimately, it is important to remember that SEO is a continuously evolving field, and it will remain so as long as links between webmasters continue to increase.