6 Qualities of Good Packaging

Every product requires packaging to make it through the retail supply chain to shops, warehouses and ultimately to customers. It is the product’s first point of contact and a 24/7 sales team, capable of inspiring, communicating and evoking emotion.

Attractive and fascinating packages draw customers’ attention stimulating their demand for the products inside them. To ensure this, proper pictures and symbols should be used on the package.

1. Attractiveness

Attractive packaging is the first thing that attracts a customer to a product. In today’s crowded market, it is important to stand out from the competition. Unique structures or press effects like soft-touch coatings, specialty substrates, embossing, or debossing make packaging more aesthetically appealing and help consumers distinguish your brand from the rest.

In addition to the visual elements, good packaging provides adequate information about the product. This includes a list of ingredients, nutritional information, and usage instructions. Additionally, it is often helpful to include a brand story on the packaging that creates a connection with the consumer.

Customers appreciate the convenience of attractive packaging as well. It makes them feel that the product’s producer thinks about them and their convenience, which is a powerful factor that sways purchasing habits. This is why good packaging is often referred to as the ‘silent salesman’. It can communicate a brand’s long-term passions and values for easy recognition by the target audience.

2. Durability

Good packaging should be sturdy enough to protect the product in transit. This is essential for a variety of industries, from food businesses to clothing manufacturers and tech companies. If your industrial packaging is too flimsy, it could be damaged during shipping, slowing down your supply chain and disappointing customers. On the other hand, if your packaging is too sturdy, it could be too expensive for your budget.

To find a happy medium, do a stress test with your packaging materials. Try to recreate the kinds of conditions your package might encounter during a typical shipping journey, such as extreme temperature changes or being handled by customers. You should also look at how the material interacts with your product. For example, egg crate foam is an excellent choice for keeping products secure in packaging because of its unique structure of continuous peaks and troughs.

3. Functionality

Many consumers decide to buy a product based on its packaging. That’s why it’s important that it’s functional and easy to use. It should also be resistant to temperature changes, odorless and easily recyclable.

It’s also essential that it provides adequate information about the product. This could include ingredients, a list of benefits or safety tips. It may even describe how to use or set up a product properly.

This functionality can also extend to the design of the package itself. For example, some companies choose to make their packaging stackable and compact, so that it takes up less space while making transport and delivery easier and cheaper. It could even be made of foam padding, such as egg crate foam, to keep fragile items static and prevent movement in transit. If you’re unsure about what features to include in your packaging, it’s helpful to conduct consumer surveys or feedback questionnaires. This will give you a good idea of what your audience is most interested in.

4. Environmental friendliness

Many consumers have become increasingly conscious of the environmental impact of product packaging. They want companies to use materials and construction methods that reduce their carbon footprint.

The best way to do this is to limit the amount of material waste created during production. Another way is to make your package reusable and recyclable. This can be done by using recycled or FSC-certified paper, or by implementing a recycling system for your supply chain and warehouses.

In addition, your packaging should be easy to handle by middlemen and customers. This means it should be lightweight, and fit your product well. It should also be easy to open and close. It is important to remember that a good quality package will protect the contents from sun exposure, heat, and moisture. This will ensure the longevity of your product. This is why the right packaging material and design are so important.

5. Convenience

Good packaging protects products from impact, moisture, temperature changes and other potential threats. This protection is often a result of purposeful design, esthetics and carefully measured dimensions.

It also provides essential information about a product, such as brand name, use, benefits, production date, etc. The right wording will tell customers what to expect from your products and pique their interest in purchasing them.

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In a market filled with similar products, it’s crucial for your packaging to stand out from the crowd. Eye-catching colors, memorable messages, or a bold presence will draw your customers’ attention and set you apart from competitors. The more people who recognize your packaging, the more likely they are to purchase it. In addition, quality packaging helps reduce marketing costs by minimizing handling losses.

6. Security

Whether you’re distributing your product in retail or e-commerce, secure packaging is an essential part of the distribution process. Your audience must be able to see important information quickly and easily, such as the best before date and list of ingredients. They also need to know that there won’t be any harmful chemicals, smells or tastes that transfer to them from the packaging materials.

Security features can be incorporated into your packaging without jeopardising its aesthetics. For example, egg crate foam can be designed to have peaks and troughs that keep your product stable during transit. This prevents any movement inside your packaging, which could otherwise damage or destroy it. This can reduce the number of products that are returned or discarded because they were damaged in transit. This helps your bottom line and protects your reputation. Ultimately, it makes your customers feel confident that they’re buying a genuine product.