Packaging is the art, science and technology of protecting or enclosing goods for immediate distribution, storage, consumption, presentation, and disposal. The term packaging actually derives from the Latin phrase – “pack” – and means “a container”. Packaging also refers to the artistic process of creating, designing, testing and producing individual packages. In addition, packaging also includes production scale-up, cost estimation, quality control, documentation and allied services. Packaging is the basis of a company’s brand recognition and customer loyalty. Therefore, it is one of the most important aspects of business.
Plastic Packaging has become an integral part of our lives, where everything is stored. Everything from your lunch box to your office supplies are packed in plastic. Nowadays, packaging of all types is done using advanced and state-of-the-art technology. With an ever-increasing population and a greater demand for more nutritious and fresh foods, the use of plastic packaging is seen as a very economical move.
Re-use Packaging materials and components like packaging tape, lamination, bubble wrap and thermal roll film can be used multiple times, making recycling a convenient, profitable and long term option. This helps in reducing packaging waste, which consequently helps in cutting down the overall cost of production and service, as well. The use of recycled packaging materials reduces the total carbon footprint of a company, helping to preserve biodiversity and reduce global warming.
Consumer Packaging Most goods that are meant for retail purpose are packaged in cardboard boxes. However, many new brands coming up nowadays are packaging their goods in special heavy duty plastic containers to attract customers. The most preferred packaging material used by manufacturers and marketers is polyvinyl chloride (PVC), which is durable, flexible and lightweight. This is mainly because, it does not contain any toxic chemicals or dyes, and hence it does not contain any space for pests or rodents to breed. As a result, the consumers are not disturbed by the presence of these things during delivery.
Economical Packaging There are many advantages of using packaging material that is not disposed off and recycled. A perfect example would be the packaging of grocery bags. It is cheaper to buy a single-use plastic bag than to purchase and dispose off the bags many times after use. Packaging can help in reducing packaging waste, as there is no need to re-use the packaging material for the next few years. Some other examples of economically beneficial packaging include Single-use polythene garment packaging, which helps in saving both energy and resources, as well as vital resources for the manufacture of the garments.
Efficient Packaging An efficient packaging process ensures that the product is packaged properly and safely. The process must also ensure that the product reaches the consumer’s hands safely, without any defects or damages. A brand requires flawless packaging because the customer will be willing to replace his or her goods if they are delivered with defects or damages. In some cases, packaging may involve redesigning packaging, and this also adds to the cost of the product. Thus, it is important to choose the right packaging company, one that uses state-of-the-art technology and machinery in packaging products, so as to reduce the cost and improve on quality.