Digital signage refers to electronic displays that use technology like LCD, LED, plasma, DLP, and e-ink to exhibit digital content, audio, video, pop up messages, restaurant menus, or other text. This technology has made digital signage an important part of the public media experience. This technology has also made advertising more flexible and easy to track. The flexibility of digital signage makes it a popular choice for many venues, such as airports, shopping malls, hotels, and hospitals. It is used for everything from directing customers to the restrooms to displaying messages and changing content.
This technology provides a cost effective way of attracting customers and displaying advertising. One way to use digital signage effectively is to place menu boards in key locations in your business. These menu boards can be located at check out counters, in lobbies, or in rooms where special service or night services are offered. They can be used to provide restaurant-specific or general information about your business. Menu boards can also be placed in a way that makes it easy to reach for and understand the information being displayed.
Digital signage can be used to attract new customers. Digital signage helps to build brand recognition, increase sales, and improve customer retention. One of the best ways to use digital signage is to have “arcade” type displays in front of or alongside the entrances to your store. These signs should offer the most important facts about your business, such as hours of operation, a map of your location, your name and phone number, and your website. These signs should be placed so that customers are not forced to walk over them to find out more information. Design your displays so they stand out and make an effort to catch the attention of the customer.
A digital signage system that includes effective wayfinding is another way to draw in new customers. Effective wayfinding should be displayed near the entry way to your store, so that customers will see it when they approach your door. Use directional signs along your route to direct customers to the correct displays.
Place digital signage content on high-traffic spots. Customers often do not have the leisure to check out a digital signage display if it is located on a busy street or highway. High traffic areas are also likely to have other stores or businesses advertising nearby, which can distract customers. Therefore, make sure your digital signage displays are prominently visible.
Create and maintain a “digital library”. In addition to the content displayed on your digital signage software screen, consider adding an electronic version of the content. Customers can access this content through a web browser. This is useful when you want to give employees training or examples of the content displayed on your monitors. When creating and managing your digital library, be sure to update your media player software to include media player capabilities.
Create multiple displays. Your digital signage screens can become too cluttered if you use them for all of your messaging. Use multiple displays, one for each product or service offered. Create a new screen for each category, as well as additional screens for promotional messages or time-limited promotions.
The goal of all digital signage systems is to create impact, attracting new customers and convincing existing customers to make a more informed buying decision. This is done with various techniques such as strategic placement of digital signage, effective wayfinding and use of media players to display and manage digital content. The use of media players makes it possible for your digital signage displays to capture and deliver the right messages in the right setting to target your target audience.
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